Those who tell the stories - rule society.
Today, a handful of corporate empires own and control the vast majority of everything you read, hear, and watch, from the biggest movie studios television and radio networks, newspapers and magazines, to the vast universe of internet news and entertainment sites.
News personalities are not the only high paid actors to serve the propaganda machine. Most late night talk shows are owned by the same corporate overlords, and thus follow the same script, only laced with a laugh. These late night talk show host usually open with commentary about conspiracy theories that are completely unrelated to the subject aimed debunk objective. This is a standard tactic used by propagandists to set a tone so that anything that follows will be seen through the lens of absurdity. Instead of challenging the point with science and rational arguments - they kills it with a smear.